TRENDS IN CONSUMER BEHAVIOUR CHANGES : OVERVIEW OF CONCEPTS

The aim of this paper is to review the approaches to the analysis of consumer behaviour conditions and to determine their suitability for segmentation analyses, with particular attention paid to the food market. The starting point for consideration is the placement of consumer behaviour in the theory of consumption, with emphasis on the contribution to its development by other scientific areas and disciplines. The next section is devoted to the overview of various classifications used to describe the determinants of consumer behaviour. In addition, the paper presents consumer typologies and their significance in the process of segmentation. The last part of the study is devoted to the methods of assessment of the level of satisfaction of food needs.