CREATING THE IMAGE OF THE UNIVERSITY
Main Article Content
Keywords
:
Company image, Higher education, Promotion, Marketing in the curriculum, Advertising
Abstract
The main objective of this study is to present the impact of the Erasmus student exchange programme on the university image building. The first part of the paper, describes forms of promotion which are most commonly used by universities, namely: advertising, sponsorship, personal selling, online promotion and engagement marketing. The impact of the Erasmus programme on the university image building is exemplified by the Warsaw University of Life Sciences - SGGW. The paper presents the history, the strengths and the promotional potential of the SGGW. In addition, the paper offers results of a survey, conducted among grantees participating in the Erasmus programme, which aimed at examining the familiarity and effectiveness of applied forms of promotion.
Article Details
How to Cite
Szwacka-Mokrzycka, J., & Abutalibov, R. (2014). CREATING THE IMAGE OF THE UNIVERSITY. Acta Scientiarum Polonorum. Oeconomia, 13(4), 169–179. Retrieved from https://aspe.sggw.edu.pl/article/view/479
Statistics
Downloads
Download data is not yet available.
Recommend Articles
Similar Articles
- Anetta Barska, Magdalena Wojciech, INNOVATIONS OF THE FOOD PRODUCTS FROM THE PERSPECTIVE OF THE GEN Y CONSUMERS , Acta Scientiarum Polonorum. Oeconomia: Vol. 13 No. 3 (2014)
You may also start an advanced similarity search for this article.
Most read articles by the same author(s)
- Joanna Szwacka-Mokrzycka, Michał Kociszewski, DIRECTIONS OF FUNCTIONAL FOOD MARKET DEVELOPMENT IN LIGHT OF NEW CONSUMER TRENDS , Acta Scientiarum Polonorum. Oeconomia: Vol. 18 No. 4 (2019)
- Joanna Szwacka-Mokrzycka, CHANGES IN FOOD CONSUMPTION IN POLAND AND OTHER EU COUNTRIES , Acta Scientiarum Polonorum. Oeconomia: Vol. 16 No. 4 (2017)
- Joanna Szwacka-Mokrzycka, CHANGES IN THE STANDARD OF LIVING IN POLISH HOUSEHOLDS AGAINST THE BACKGROUND OF OTHER EUROPEAN UNION COUNTRIES , Acta Scientiarum Polonorum. Oeconomia: Vol. 19 No. 3 (2020)
- Joanna Szwacka-Mokrzycka, TRENDS IN THE CHANGES OF CONSUMER NUTRITIONAL NEEDS IN POLAND IN THE YEARS 2003–2015 , Acta Scientiarum Polonorum. Oeconomia: Vol. 17 No. 2 (2018)
- Joanna Szwacka-Mokrzycka, TRENDS IN CONSUMER BEHAVIOUR CHANGES : OVERVIEW OF CONCEPTS , Acta Scientiarum Polonorum. Oeconomia: Vol. 14 No. 3 (2015)
- Joanna Szwacka-Mokrzycka, STIMULATORS AND BARRIERS OF DEMAND FOR FOOD (POLISH CASE) , Acta Scientiarum Polonorum. Oeconomia: Vol. 15 No. 3 (2016)