ZASPOKAJANIE POTRZEB FINANSOWYCH ROLNIKÓW PRZEZ BANKI SPÓŁDZIELCZE W REJONIE SIEDLEC

Financial needs of farmers are most frequently satisfied by cooperative banks which are called small financial institutions with a special mission. The mission stems from the role the banks have played on the market that is effective satisfying financial needs of local clients. Such an activity is possible only when the bank is close to the needs, can identify them and is inclined to use its resources to satisfy them. The aim of the paper is to determine to what extent cooperative banks operating in the rural area in the proximity of Siedlce satisfy changing financial needs of farmers. The examination was based on mix analysis which was performed to assess bank’s products, their prices, distribution and the staff. All bank activities aiming at satisfying its clients’ needs received positive scores. On a scale of 1 to 5, the highest score was for broadly understood efficiency of banking activity, including efficiency in dealing with clients (4.58 points), information confidentiality (4.57 points), staff competence (4.42 points) and kind service (4.42 points).