BARRIERS TO THE INNOVATIVE ACTIVITY OF ENTERPRISES IN GREATER POLAND AND THE EXPECTED WAYS TO OVERCOME THEM

The article contains the results of research carried out in 2011-2012 among the three groups of respondents, i.e. industrial enterprises, science and business environment. The cognitive aim of the study is to present barriers and intensity ratings of their occurrence in the development of corporate innovativeness in Greater Poland and future plans for the growth of innovation. The functional objective is to develop a growth model of the innovativeness of enterprises. The results are interesting due to a variety of methods used, i.e. an interview method, a survey method, a comparative method, a statistical method and model method. The problem of the future behaviour of entrepreneurs regarding the growth in innovativeness is not recognized in literature. Moreover, the study of barriers to innovativeness requires a regional approach. Therefore, the subject of this paper and the ways of its implementation are innovative in terms of results. In the course of the process a lot of attention was paid to intangible barriers with regard to the resource business theory. An important achievement of the authors is determination of the expected role of innovation in building competitive advantages of companies.