MANAGAMENT OF BUSSINESS ORGANISATION’S IMAGE

Main Article Content

Anna Mazurkiewicz-Pizło


Keywords : public relations, business organizations, image
Abstract
Wide activities in a field of public relations (PR), including building of desirable image, creates possibilities to build its additional value and make it distinct in a group of competitors. That is why management of image in contemporary dynamic, and as someone states turbulent, conditions becomes substantially important. Management of image becomes especially important for service companies, which products consist of a chain of services provided by different indirect links, because activities of particular links influence on final perception of a firm. Management of company’s image consists of two types of activities: taken up in internal environment and taken up in external environment.

Article Details

How to Cite
Mazurkiewicz-Pizło, A. (2009). MANAGAMENT OF BUSSINESS ORGANISATION’S IMAGE. Acta Scientiarum Polonorum. Oeconomia, 8(4), 115–125. Retrieved from https://aspe.sggw.edu.pl/article/view/766
Statistics

Downloads

Download data is not yet available.