THE IMPACT OF THE COVID-19 PANDEMIC ON PURCHASING CHICKEN MEAT ONLINE (A CASE STUDY OF INDONESIAN CONSUMERS)

Main Article Content

Silvia Andik
Joanna Rakowska


Keywords : chicken meat, consumer behavior, COVID-19, Indonesia, Online Purchasing
Abstract

Aim: This study analyses the characteristics of consumers who purchased chicken meat through online shopping channels during the COVID-19 pandemic. Respondents were asked how often they purchase chicken meat online, the types of chicken meat they purchased, and the main reason they purchase chicken meat online. Method: A total of 108 respondents completed the questionnaire through an online survey from August to September 2020. Non-parametric tests were applied to process the data. Results: The results show that in terms of purchasing chicken meat online, the majority of Indonesian consumers have shifted to online purchasing due to the outbreak of COVID-19. Young people, people with adequate income, the level of education, and gender have an impact on the frequency of purchasing chicken meat online. Conclusions: Most consumers shifted to purchasing chicken meat online during the COVID-19 pandemic, and in terms of sociodemographic factors, male consumers and young people are more concerned about the delivery procedure. The research provides evidence that Indonesian consumers shifted to the online purchasing of chicken meat during the COVID-19 pandemic, which means consumers adapted to the new situation.

Article Details

How to Cite
Andik, S., & Rakowska, J. (2023). THE IMPACT OF THE COVID-19 PANDEMIC ON PURCHASING CHICKEN MEAT ONLINE (A CASE STUDY OF INDONESIAN CONSUMERS). Acta Scientiarum Polonorum. Oeconomia, 21(3), 5–15. https://doi.org/10.22630/ASPE.2022.21.3.9
References

Abdul Rahman Rashid Saleh AL-Hawari, AP Balasa, Zouhaier Slimi.(2021).COVID-19 Impact on Online Purchasing Behaviour in Oman and the Future of Online Groceries. European Journal of Business Management and Research, 6(4), 74–83, https://www.doi.org/10.24018/ejbmr.2021.6.4.923 (Crossref)

Ali, S., Khalid, N., Javed, H.M.U., Islam, D.M.Z. (2021). Consumer Adoption of Online Food Delivery Ordering (OFDO) Services in Pakistan: The Impact of the COVID-19 Pandemic Situation. Journal of Open Innovation: Technology, Market, and Complexity,7,10, https://doi.org/10.3390/joitmc7010010 (Crossref)

Amin, M.D., Arefin, M., Alam, S.R., Taslim Ahammad., Hoque, M.D.R. (2021). Using Mobile Food Delivery Applications during COVID-19 Pandemic: An Extended Model of Planned Behavior, Journal of Food Products Marketing, DOI: 10.1080/10454446.2021.1906817 (Crossref)

Arif, H., Asma’I, I., Agus, A., Budi, A., Endy, G. M., Erlita, R., Ratna, R., Suwarsono, M. (2021). COVID-19 Pandemic and Adaptive Shopping Patterns: An Insight from Indonesian Consumers. Global Business Review, 1–19,

https://doi.org/10.1177/09721509211013512 (Crossref)

Cha, T.L., Yat, D.N.C. (2019). Online Food Delivery Services: Making Food Delivery the New Normal. Journal of Marketing Advances and Practices, 1(1), 62–77.

Chotigo, J., Kadono, Y. (2021). Comparative Analysis of Key Factors Encouraging Food Delivery App Adoption Before and During the COVID-19 Pandemic in Thailand. Sustainability, 13, 4088, https://doi.org/10.3390/su13084088 (Crossref)

Dyah, I. (2015). Halal Food Marketing: A Case Study on Consumer Behavior of Chicken-based Processed Food Consumption in Central Part of Java. Indonesia Agriculture and Agricultural Science Proced, 3, 169–172 (Crossref)

Eli, S., Kamila, U., Kawthar, M., Indriya, I. (2021). E-commerce in the fashion business: the roles of the COVID-19 situational factors, hedonic and utilitarian motives on consumers’ intention to purchase online. International Journal of Fashion Design, Technology and Education 167–177, https://doi.org/10.1080/17543266.2021.1958926 (Crossref)

Gao, X., Shi, X., Guo, H., Liu, Y. (2020). To buy or not buy food online: The impact of the COVID-19 epidemic on the adoption of e-commerce in China. Plos One, https://doi.org/10.1371/journal.pone.0237900 (Crossref)

Güney, O.I., Sangün, L. (2021). How COVID-19 affects individuals’ food consumption behaviour: a consumer survey on attitudes and habits in Turkey. British Food Journal, 123, (7), 2307–2320, https://doi.org/10.1108/BFJ-10-2020-0949 (Crossref)

Hassen, T.B., El Bilali, H., Allahyari, M.S. (2020). Impact of COVID-19 on Food Behavior and Consumption in Qatar. Sustainability,12, 6973, https://doi.org/10.3390/su12176973 (Crossref)

Khoa, B.T. (2020). The antecedents of relationship marketing and customer loyalty: A case of the designed fashion product. Journal of Asian Finance, Economics, and Business, 7(2), 195–213, https://doi.org/10.13106/ jafeb.2020.vol7.no2.195 (Crossref)

Marinković, V., Lazarević, J. (2021). Eating habits and consumer food shopping behaviour during COVID-19 virus pandemic: insights from Serbia. British Food Journal, 123, 12, 3970–3987, https://doi.org/10.1108/BFJ-11-2020-1072 (Crossref)

Muangmee, C., Kot, S., Meekaewkunchorn, N., Kassakorn, N., Khalid, B. (2021). Factors Determining the Behavioral Intention of Using Food Delivery Apps during COVID-19 Pandemics. Journal of Theoretical and Applied Electronic Commerce Research, 16, 1297–1310, https://doi.org/10.3390/ jtaer16050073 (Crossref)

Muzayyanah, M.A.U., Putra, A.R.S., Syahlani, S., Dewi, N.H.U. (2021). Consumer perception on selecting marketplace for livestock products Food. IOP Conference Series: Earth and Environmental Science, 637, 012054. (Crossref)

Poelman, M.P., Gillebaart, M., Schlinkert, C., Dijkstra, C., Derksen, E., Mensink, F., Hermans, R.C.J., Aardening, P., Ridder, D., Vet, D. (2021). Eating behavior and food purchases during the COVID-19 lockdown: A crosssectional study among adults in the Netherlands. Appetite, 157, https://doi.org/10.1016/j.appet.2020.105002 (Crossref)

Ramos, K. (2021). Factors influencing customers’ continuance usage intention of food delivery apps during COVID-19 quarantine in Mexico. British Food Journal, 124, 3, 833–852, https://doi.org/10.1108/BFJ-01-2021-0020 (Crossref)

Sehgal, R., Khanna, P., Malviya, M., Dubey, A.M. (2021). Shopping Safety Practices Mutate Consumer Buying Behaviour during COVID-19 Pandemic. Vision, https://doi.org/10.1177/09722629211010990 (Crossref)

Setyanovina, S.S., Suryantini, A., Masyhuri. (2021). Characteristics and Preferences of Chicken Meat Consumers Before and During Covid-19 Pandemic in Sleman Regency. AGRO EKONOMI, 32, 2, 12–25, http://doi.org/10.22146/ae.60713 (Crossref)

Sukumaran, T. (2020). Coronavirus: Malaysia’s food delivery workers help nation stay connected amid lockdown. South China Morning Post. Retrieved from https://www.scmp.com/week-asia/health-environment/article/3077719/coro-navirus-delivery-workers-keep-malaysia-connected [accessed 23.08.2020].

Surni Nendisa, D.R., Wahib, M.A., Astuti, M.H., Arimbawa, P., Miar, J., Kapa, MM., Elbaar, E.F. (2020). Socio-economic impact of the COVID-19 pandemic: Empirical study on the Supply Chain of Chicken Meat in Indonesia. AIMS Agriculture and Food, 6(1), 65–81, https://doi.org/10.3934/agrfood.2021005 (Crossref)

Umaroha, R., Vinantia, A. (2018). Konsumsi Protein Hewani pada Rumah Tangga Indonesia Analysis of Animal Protein Consumption in Indonesia Households. Jurnal Ekonomi dan Pembangunan IndonesiaEdisi Khusus Call for Paper JEPI, 22–32. (Crossref)

Wen, X., Sun, S., Li, L., He, Q., Tsai, F.S. (2019). Avian Influenza – Factors Affecting Consumers’ Purchase Intentions toward Poultry Products. International Journal of Environmental Research and Public Health, 28, 16(21), 4139. (Crossref)

Widayat, W., Arifin, Z., (2020). Attitude and behavior on daily food purchasing decisions in the time of COVID- 19: A case study of Indonesia consumers. Jurnal Inovasi Ekonomi, 5, 2. (Crossref)

Statistics

Downloads

Download data is not yet available.