SHOPPING BEHAWIOUR ON THE FOOD MARKET OF MIDDLE-AGED AND OLDER PEOPLE
Main Article Content
Keywords
:
food market, shopping behavior, middle-aged and older consumers
Abstract
In the article the results of the questionnaire research about shopping behavior on the food market of people over 50 years old are presented. The research work was carried out in the mazowieckie voivodeship, in 2006, on the sample of 100 respondents. Particularity taken into consideration were such aspects of shopping behavior as: the frequency, places and time of doing shopping, differences between everyday and periodical shopping, conditions of the choice of places of shopping, factors which determine a choice of particular food products, respondents attitudes towards new food products, the influence of promotion on the shopping behavior of the respondents. Analyses which were carried out let define some differences between shopping behavior of people who are 50−59 and older respondents.
Article Details
How to Cite
Kowalczuk, I. (2007). SHOPPING BEHAWIOUR ON THE FOOD MARKET OF MIDDLE-AGED AND OLDER PEOPLE. Acta Scientiarum Polonorum. Oeconomia, 6(2), 61–70. Retrieved from https://aspe.sggw.edu.pl/article/view/893
Statistics
Downloads
Download data is not yet available.
Recommend Articles
Similar Articles
- Irena Łącka, THE ROLE OF PREFERENTIAL CREDIT IN DEVELOPMENT OF CHOSEN AGRICULTURAL FARMS IN POMERANIA , Acta Scientiarum Polonorum. Oeconomia: Vol. 6 No. 2 (2007)
You may also start an advanced similarity search for this article.
Most read articles by the same author(s)
- Krystyna Żelazna, Iwona Kowalczuk, YOUNG CONSUMERS BEHAVIOR ON NON-ALKOHOLIC BEVERAGES , Acta Scientiarum Polonorum. Oeconomia: Vol. 2 No. 1 (2003)
- Iwona Kowalczuk, Krystyna Żelazna, CONSUMERS’ ATTITUDES TOWARDS BRAND PRODUCTS AND GOODS SIMILE TO BRAND PRODUCTS , Acta Scientiarum Polonorum. Oeconomia: Vol. 2 No. 2 (2003)
- Iwona Kowalczuk, Krystyna Gutkowska, Marta Sajdakowska, Sylwia Żakowska-Biemans, PRODUCT INNOVATIVENESS AND ITS IMPACT ON HEALTH RELATED IMPORTANCE OF FOOD IN THE CATERING BUSINESS , Acta Scientiarum Polonorum. Oeconomia: Vol. 15 No. 2 (2016)
- Krystyna Żelazna, Iwona Kowalczuk, CONDITIONS OF POLISH CONSUMERS SHOPPING BEHAVIOR - THE RESULTS OF RESEARCH , Acta Scientiarum Polonorum. Oeconomia: Vol. 1 No. 1 (2002)