FRANCHISING IN TOURISM ON EXAMPLE OF THE TUI TRAVEL AGENCY
Main Article Content
Keywords
:
tourism enterprise, franchising, tourism, travel agency, customer
Abstract
The article presents issues connected with franchising, as one of methods having impact on the tourism market development. Franchising systems combine advantages of a large enterprise with merits of small enterprises, excluding their flaws. Franchising networks are able deliver standard services of an equal quality, they can advertise not only in their own region, they can diagnose changes of customer’s preferences and regional differences earlier and react to them in a suitable way. A subject of research was the TUI Travel Office.
Article Details
How to Cite
Kacprzak, M., & Mikulska, T. (2008). FRANCHISING IN TOURISM ON EXAMPLE OF THE TUI TRAVEL AGENCY. Acta Scientiarum Polonorum. Oeconomia, 7(2), 23–35. Retrieved from https://aspe.sggw.edu.pl/article/view/838
Statistics
Downloads
Download data is not yet available.
Recommend Articles
Similar Articles
- Anna Majchrzak, AGRICULTURE DEVELOPMENT LEVEL IN LOCAL GOVERNMENTS OF WIELKOPOLSKA VOIVODESHIP , Acta Scientiarum Polonorum. Oeconomia: Vol. 7 No. 2 (2008)
You may also start an advanced similarity search for this article.
Most read articles by the same author(s)
- Marzena Kacprzak, UNEMPLOYMENT IN THE MAZOWIECKIE VOIVODESHIP – EFFECTS AND METHODS OF LIMITATIONS , Acta Scientiarum Polonorum. Oeconomia: Vol. 18 No. 4 (2019)
- Marzena Kacprzak, ACTIVE POLICY ON THE LABOUR MARKET IN POLAND , Acta Scientiarum Polonorum. Oeconomia: Vol. 8 No. 1 (2009)
- Izabela Wielewska, Marzena Kacprzak, DIRECTIONS OF UNDERTAKING ECOLOGICAL INNOVATIONS IN AGRIBUSINESS COMPANIES , Acta Scientiarum Polonorum. Oeconomia: Vol. 15 No. 4 (2016)
- Marzena Kacprzak, CREATING CONDITIONS FOR ENTREPRENEURSHIP DEVELOPMENT BY LOCAL SELF-GOVERNMENTS , Acta Scientiarum Polonorum. Oeconomia: Vol. 8 No. 3 (2009)
- Marzena Kacprzak, THE ROLE OF EUROPEAN FUNDS IN PRESERVATION OF CULTUTRAL HERITAGE ON THE EXAMPLE OF CHEŁM COMMUNITY CENTRE , Acta Scientiarum Polonorum. Oeconomia: Vol. 9 No. 4 (2010)