PURCHASING PLACES OF CONSUMER GOODS IN SELECTED EUROPEAN COUNTRIES

The article focuses on the selection of purchasing places of main groups of consumer goods and services by the consumers from the selected European countries (Belgium, France, Germany, Poland, Romania and Slovakia). The source foundations for this article are constituted by the source literature and the results of field research run within the research project titled Commerce and services in Europe - diagnosis and development perspectives conducted from 2013 to 2015. The presented research results point to imitation of consumers' behaviours from the selected European countries with relation to the selection of shopping centres as a shopping area. In each of the analysed countries, the consumers declaring doing shopping in shopping centres constituted over 3/4 of the group of respondents. The research results also point to imitation of purchasing e-behaviours. Except for Romania, Internet shopping was declared by 2/3 of the questioned consumers. The difference among consumers from particular countries are observable, however, in the selection of a purchasing place for food, cleansing products, radio and TV equipment, household appliances as well as clothing and footwear.