FACTORS OF FUNCTIONING AND CHANCES OF DEVELOPMENT OF FISH INDUSTRY IN POLAND

The aim of the article is to present the factors of functioning, the chances of development and an assessment of attractiveness of the fish processing industry in Poland. There is a reference to competitive powers inside the industry, entrance barriers, substitution risks, a role of suppliers and purchasers as well as the arguments for an importance of aquaculture in functioning of the industry and an indication of the growing import level. The strong points and weak points of the industry are also determined with the use of Porter model, SWOT analysis and for statistical analysis Spearman rank correlation coefficient and tests of significance. The biggest chances of development in the industry have the big units that ensure a significant part of income for the industry and determine their economic situation. The small entrepreneurs are mainly oriented for a local sale because in their case the access barriers on a market are smaller and little experience is required. The analyses of academic literature and statistical data were used in the article.