GENETICALLY MODIFIED FOOD - ASSESSMENT OF CONSUMER ACCEPTANCE OF NOVEL FOOD

Genetically modified food is a subject of many discussions nowadays. The respondents feel anxious for new food because they lack general knowledge on the subject and also they have no information of the possible effect of this food on human organism and health. This kind of food belongs to the category of novel food created as an scientists and producers answers for contemporary consumers needs and preferences. The aim of the paper is to present and analyze the opinions and expectations of respondents from Mazovia region concerning the acceptance, availability and possibilities of introducing genetically modified food into the Polish market. An investigation was performed during the period January - March 2008. It included 735 respondents aged over 18 years. Empirical research in the form of questionnaires with a high degree of standardization confirmed a negative attitude of consumers towards genetically modified food. If food of that type was available on the market in the future, then the consumers would make decision concerning its purchase, however, under the condition that it would have many new traits not found in traditional food. Such food should be characterized by decreased caloricity, higher content of vitamins and mineral components and also a lower price as compared with traditional food.