FILLING THE MARKET NICHE IN AGRITOURISM BY TAKING INTO ACCOUNT ALLERGEN-FREE MEALS
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Keywords : agritouristic farms, diet for children, nutritional offer, market niche
About two-third tourists arrive to an agritouristic farm with their families (namely with little children), thus the nutritional offer – that is the important component of a real product in agritourism – of these farms should be adjusted to that segment. There is another problem: according to European White Allergy Book, about 45–50% of little children and infants are food allergy sufferers. Such considerable percentage of nutritional allergies makes both little children and breastfeeding mothers must keep special diets. Unfortunately, only 6% of agritouristic farms located in Lublin region are able to offer nutrition for allergic people. The lack of special diets during the holiday stay is a serious barrier that makes the vacation or weekend in agritouristic farms impossible for families with allergic children. It forms a market niche that should be filled.
How to Cite
Mazurek-Kusiak, A. (2010). FILLING THE MARKET NICHE IN AGRITOURISM BY TAKING INTO ACCOUNT ALLERGEN-FREE MEALS. Acta Scientiarum Polonorum. Oeconomia, 9(4), 305–312. Retrieved from https://aspe.sggw.edu.pl/article/view/685
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- Władysław Mynarski, Wacław Sonelski, ADVENTURE RECREATION AS INNOVATION FACTOR OF THE NATIONAL TOURISM PRODUCT ABSTRACT. THE AIM OF THIS REVIEW PAPER IS TO PRESENT THE IDEA OF ADVENTURE TOURISM, AND TO ATTEMPT TO DEFINE ITS ESSENCE, I.E. , Acta Scientiarum Polonorum. Oeconomia: Vol. 9 No. 4 (2010)
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