SUSTAINABLE CONSUMPTION IN CONSUMER BEHAVIOUR OF POLISH SENIORS (REPORT FROM OWN RESEARCH)
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seniors, sustainable consumption, consumer behaviour
Abstract
The discussion presented in this study focuses on consumer behaviour of people aged 65+ in Poland that may be classified as sustainable consumption. The article primarily seeks to offer some insight into sustainable consumption within the consumer decision-making process among Polish seniors. The basis for the conclusions is provided by direct research conducted in the form of a survey questionnaire on a sample of 2,537 people aged 65+ in 2014–2015 in 10 Polish cities f various populations and sizes.
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Zalega, T. (2018). SUSTAINABLE CONSUMPTION IN CONSUMER BEHAVIOUR OF POLISH SENIORS (REPORT FROM OWN RESEARCH). Acta Scientiarum Polonorum. Oeconomia, 17(1), 131–139. https://doi.org/10.22630/ASPE.2018.17.1.15
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