STRATEGIC ORIENTATION OF TOURISM IN MALOPOLSKA THROUGH REGIONAL PRODUCTS

The SOR analysis is a tool which allowing the regional actors and decision makers to establish effective tourism policy [McDonald 1992; Haberberg and Rieple 2001]. The policy which is the main field of interest in the COTOUR project is concentrated on the Regional Product treated as a tool of the region development. First step of the SOR analysis is SWOT analysis. The next step for SOR analysis purpose is the choice of elements described in SWOT analysis features these which are crucial for the research purposes. In case of COTOUR project we needed to choose these ones which had influence on tourism development from the regional product point of view. The paper reports part of research related to the EU INTERREG IIIC COTOUR project (www.cotour.org).