CZYNNIKI STYMULUJĄCE ATRAKCYJNOŚĆ OFERTY USŁUG BANKOWYCH (NA PRZYKŁADZIE PODKARPACKIEGO BANKU SPÓŁDZIELCZEGO)

The aim of this paper was to present opinions of 249 institutional clients and 755 individual consumers on factors stimulating interest on the offer of Podkarpacki Bank Spółdzielczy. The research results prove, that in the opinion of both institutional and individual clients the hierarchy of importance of factors confirming professionalism of the studied Institution was diversified. Still, all groups of clients, representing both bank’s as well as competitors’ customers, paid attention to professionalism of service as a very important factor in present realities of Bank’s activity.