MARKETING ANALYSIS OF THE REVENUE IMPACTON THE SLOVAK HOUSEHOLDS DEMAND FOR MEAT AND MEAT PRODUCTS

The paper deals with development in nominal incomes and household expenditures for food and their share in total expenditures from the perspective of various social groups of households in Slovakia. There are analyzed the changing patterns in the structure of demand for meat prices and the impact on total expenditure on meat and meat products in the households of employees, households of self-employed persons and households of pensioners. During examining the sensitivity of demand to changes in consumer meat prices in different social groups of households own-price elasticity of demand was estimated, as well as cross-price elasticity.