SENIOR CONSUMER BEHAVIOUR - WORLDWIDE RESEARCH AREAS VERSUS POLISH ONES

The dynamic demographic changes characterised by population ageing are a significant factor determining the interests of economists. The importance of the senior citizen segment in various dimensions (economic, social) is currently underlined in both scientific and popular publications. In Poland the area of senior consumer behaviour is becoming an increasingly popular topic among many researchers and in research institutes. However, the research areas discussed in Poland are often different from the ones discussed in other countries. The aim of this article is to specify the research areas present in the approaches of researchers worldwide (mostly in the US and Western Europe) versus the ones in Poland.